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MM 4003 - Tiffany Wiley

 1} Television News 



Television news can mean various different things. The term can refer to television entertainment, sports, advertising, marketing, and editing. Television News has expanded tremendously throughout time on many different platforms. 

Lowell Thomas hosted the first-ever, scheduled news broadcast on American television in March 1940. It was a simulcast of his nightly NBC network radio newscast (6:45 P.M.), with the television broadcast seen only in New York City over what was then an experimental TV station. Since then TV News has expanded drastically amongst different cities, states, and countries. 

TV News such as KNOE, CNS, and ABC would air accessible information from all over the world with just a click of a button. 

Media fulfills several basic roles in our society. One big role is entertainment. Sources of entertainment such as movies, social media, outdoor activities, education, and publicity stunts like voting, poles, speeches, and riots. Information can come in many forms, and it may sometimes be difficult to separate from entertainment. 

Today, newspapers, news-oriented television and radio programs make available stories from across the globe, allowing readers and viewers to access voices and videos from all over. Books and magazines provide a more in-depth look at a wide range of subjects. The Massachusetts Institute of Technology (MIT) has posted free lecture notes, exams, audio and video recordings of classes on the open course ware website, allowing anyone with an internet connection access to world-class professors. 

Another useful aspect of media is its ability to act as a public forum for the discussion of important issues. The Internet is a fundamentally democratic medium that allows everyone who can get online the ability to express their opinions through, for example, blogging or podcasting. The question is if they will listen. News such as this can be discussed through Instagram, Facebook, Twitter, and TikTok. These social media platforms not only educate a person on Hard or Traditional News but also Marketing News. They profit for many different companies, informing many people what new products or merchandise will be arriving soon. 


Similarly, media can be used to monitor government, business, and other institutions. Upton Sinclair's novel The Jungle exposed the miserable conditions in the turn-of-the-century meatpacking industry: and in the early 1970's Washington Post reporters Bob Woodward and  Carl Bernstein uncovered evidence of the Watergate break-in and subsequent cover-up, which eventually led to the registration of President Richardson Nixon. 

It is important to remember that not all media is equal. While some forms of mass communication are better suite to entertainment, others make more sense as a venue for spreading information. In terms of print media, books are durable and able to contain lots of information, but now are relatively slow and expensive to produce. Television provides vastly more visual information than radio or newspapers and is more dynamic than a static printed page. It can also be used to broadcast live events to a nationwide audience.

Marshall McLuhan once said "the medium is the message (1964)." By this statement he meant, every medium delivers information in a different way and that content is fundamentally shaped by the medium of transmission. For example, although television news has the advantage of offering video and live coverage, making a story come alive more vividly, it is also a faster-paced medium. That means that more stories get covered in less depth. A story told on television will probably be flashier, less in-depth, and with less context than the same story covered in a monthly magazine; therefore, people who get the majority of their news from television may have a particular view of the world shaped not by the content of what they watch but its medium.


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